PopWrapped is a fresh new approach to all things from the Pop culture, giving us a taste of fandoms, technology,video games, the latest news and more. Here is an interview with Erika Rivera, Senior Editor at PopWrapped.
1. Please explain the concept behind PopWrapped.
PopWrapped is an entertainment news site that brings the readers all the top entertainment and pop culture news out there. Our staff checks out all the entertainment sister sites like Entertainment Weekly and Digital Spy and picks out what news they are most excited about and write up their own articles. They also find additional information about the news that the other sites might have looked over as well. There are a lot of sites out there to pick from so we hope to make it easier on everyone and grab the important news from all.In addition to making sure the public stays in the know about the latest in Pop Culture, we also do special feature pieces on our favorite shows, movies and celebrities. For example, my colleague and I did a special feature about Tom Hiddleston recently, which you can find here: Pop of Talent: The Avengers’ Tom Hiddleston Gives Bad A Good Name http://bit.ly/TomPop We also attend events and conventions and bring the latest news from there.
2. What type of public and audiences would you like to reach most with your work?
So far, PopWrapped has a worldwide reach. We have almost 200,000 followers between Facebook, Tumblr, and Twitter. We hope to reach audiences in the 18-49 age demo but do realize that because of some of the fandoms we highlight, we are reaching a younger demographic as well.
3. What are the fandoms you feel close to and/or are part of ?
I consider myself a Whovian, Sherlockian, Downtonian, Gleek, Oncer, and Truebie among a slew of other things. I am alos quite involved in the Shakespeare fandom and actively participate in Shakespeare Sunday.
4. Many associate the image of a fan-girl to that one of a groupie and stalking kind of person. How do you feel about this description?
How do you see yourself as a fan?I will say that there are some fan-girls who do fit that negative description of the word. I have witness such behavior in some of the fandoms that I consider myself a part of. It's embarrassing and makes it hard for me to be as active because I do not want to be associated with such fans.I have for the most part noticed that the Hiddleston fandom is not really like that. It might have to do with the fact that Tom Hiddleston's work isn't really meant for immature minds.As a fan, I see myself as one that knows my place and role. I admire from a distance.
5. When did you start writing for PopWrapped and what are the biggest challenges related to this job ?
I started with PopWrapped 8 months ago as a staff writer. I am now one of the Senior Editors, which means I run the day to day operations and approve the pieces that get posted on our site.My biggest challenge with my job is making sure I'm not spreading myself too thin as there are a lot of responsibilities. I oversee a staff of almost 75 writers (and growing), and have to make sure that we are staying up to date with what is going on in the entertainment field.
6. Would you like PopWrapped to become an international brand?
PopWrapped is going daily and has a pretty good foot in the door as far as going international so I do hope we keep going and become well known internationally.
I am Pop Culture fanatic who enjoys writing, dancing, and reading. I have a Bachelor's of Science degree in Psychology and am working on my Masters in Psychology. PopWrapped is my first foray into the entertainment field and the first site I have been involved in with my writing and editing.